Asensia
Leave your thoughtsAsensia helps women keep their hormone balance as they get older using natural ingredients. I first looked to brand the top bar with the logo color. The initial designs had both fixed width with curves and full width hero layouts. The client chose to go with full width.
The challenge with full width hero layout is finding a panorama background that works. So instead of going with natural landscapes, we went with a colorized bokeh with silo head shots the client provided.
The nav design prompts the viewer to see there was a story progression next to each hero. This hero story approach cleaned up the bottom from busy descriptive text. The client specifically asked for a clean landing page…and they got it. Simple nav UI with clean feature boxes and links. The detail page was also kept clean.