Logo SamplesLeave your thoughts
Your logo should be a unique recognizable symbol of your business. It should work big or small…with color or black & white… vertical or horizontal. It can be just a type treatment, but most clients like to have a logo symbol and keep the logotype easy to read.
The logotype traditionally is on the right side or bottom of the symbol unless it is wrapped in a seal type design. The logo and logotype can also be encased in a unifying container. If a company slogan or short description is required, it should also be readable but much smaller…and still balanced within the overall logo design.
My process for creating a business logo is to conceptualize and simplify what the business does…or to evolve a symbol from the initials. Either way, the symbol should be interesting, clean…and if I can, have a primary and a secondary focus…some kind of twist.