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Broderbund

Posted May 12, 1999 by Brett Snyder
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Broderbund publishes some great kids software titles. I designed some direct marketing pieces that reflects brands most every child knows like Sesame Street and Rugrats. Honestly, after creating the marketing pack for Rugrats the movie, I started watching the series after work to relax.

The Broderbund software catalog was a simple grid layout and was knocked out fairly quickly as they provided the software cover art. The rest of their jobs went smoothly since each project was received with assets provided up front. That process always helps with knowing what design elements I need to prioritize.

The other marketing brochures were fairly straight-forward as each brand had a design direction already established for colors and fonts.