AOP Samplings

Posted April 14, 2017 by Brett Snyder
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AOP keeps me hopping from all sides – print, web, email and conventions. They are leaders in Christian based education and market through several channels. I have included just a few samples of work I have done…the html emails shown are only a fraction of what I have churned out already.

My email designs are intentionally simple one column fluid layouts that work any device…and greatly speeds up production over fluid responsive. Who wants a busy multi-column html email anyways – save it for desktop browsers. I coded a basic fluid html template that our team uses, testing via Putsmail. Images are photoshop-ed stock or we create 3D rendered products.

I also work on various print from convention signage, brochures, one-sheets, ads, catalogs, etc. Shown are samples of some re-branding pieces for their online academy, magazine ads, and part of a Monarch curriculum brochure.

AOP wanted a new look for their existing online Academy based around a new logo they had developed. The logo was distinctly linear with an angled pattern. So I introduced linear header elements alongside brand colors. At first, they gave no direction, so I created a rapid Bootstrap prototype to show a clean panel approach. And later, created a WordPress prototype using my new branding to test look and feel. Following a couple kick-off meetings, I offered an editable PDF main nav flow chart using Visio and Acrobat.

Instead of building from scratch, they decided to save time and stay with their existing old WordPress site and bare-bones genesis framework. Directions were a cleaner UI/UX and re-brand based around 4 new landing pages. First, I went to wire-framing each main page and showed a sample look in the Header and Footer. After UX and process discussions, I went ahead with design comps. Next, is hand coding the front-end html and styles, updating the entire old site, and leveraging new plugins to meet feature expectations.

I also do banners and some social media designs, shown above is a Christmas 12-Day campaign.

For version control, I use Git/SourceTree with some SFTP via the Pantheon hosting environment. At home, I am liking GitLab/SourceTree with my WHM/CPanel server.